The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are known as ‘third wave’ as they are riding the peak of mobile and online shopping. In fact, these disruptive technology are set to create revolution in the retail sector. Amongst all these new tech tendencies, image recognition provides been mapped out because the emerging technology which has the potential to generate the highest effect on sales.
With image acknowledgement technology mobile apps, systems and various other software can identify customers from their facial features. In fact, this technology may also be used to recognize different objects based on their features. Consequently the entire globe has turned into a shop windowpane for the customers where they are able to find direct hyperlink from the images of products imprinted on a billboard or in magazines taking them to the web site or physical location of a retailer. Customers can have more personal pricing tools experience with this technology as it allows systems and software to respond to an individual. This allows the buyers to get and also scan their desired items conveniently and quickly, which, help to bridge the gap between on the web stores and physical stores. The technology allows the gadgets and/ or website to be intuitive and they react in an engaging method with the consumers. In fact, image recognition technology gets the potential to be an authentic driving pressure for the retail environment.
In conditions of product interaction, image reorganization enables buyers to create visual searches for this products they go for at their gadgets. They are able to enjoy a fully individualized mobile or online retail experience while sitting in front of a device. This image recognition technology actually makes it easier for mobile and online buyers to experience and interact with products. And each one of these can be performed simply by scanning the image on their smartphone or tablet. Numerous brands are already by using this technology for their online and mobile consumers to make item searching more interactive and faster. In general, most of such applications allow buyers to snap an image of the product and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the effect is created to the consumers.
With such technologies merchants will have enormous opportunities; however, the advantages of these systems are yet to be realized totally. Based on the recent market tendencies the experts have got opined that around 12% individuals are likely to be using picture reorganization technology by 2014. The retail sales as well will be significant up, thanks to these technologies. Image acknowledgement technology also makes online transactions safer by improving the protection perspective of online or mobile payme.